Data visualization is becoming the new frontier in content, writing, and communication. In this post, I want to share with you a remarkable type of map.
There are your standard, average sorts of maps, and then there are your WOW! amazing, captivating maps.
In The World in Tweets and Photos and Infographic of the Day: Using Twitter and Flickr Geotags to Map the World, Eric Fischer has created a marvelous series of geographic maps of the WOW! kind showing overlays of geotagged photos posted to Flickr and tweets to Twitter.
This fascinating project visualizes the intersection of geography and vast quantities of user-generated data.
When you look at Fischer’s images, you will see clusters of multi-colored dots that represent where people are when they send photos and tweets. Red dots correspond to Flickr photos; blue dots signify tweets; and white dots indicate locations from which both have been sent.
From New York and Washington to the entire United States to Europe to the entire world, you can see images that instantly communicate how many people are using those two social media, and where they are when using them.
In an earlier post, Information Visualization: How Can It Improve Your Publications?, I wrote about the value of using visualization to extract meaningful information from a sea of data, and gave you some guidelines for successfully doing just that.
I think Eric Fischer’s maps beautifully illustrate the best reason for visualizing large and complex data sets: visualization is a technique that allows us to explore visually and perhaps arrive at some understanding of patterns and groupings that might otherwise remain invisible.
That type of large-scale analysis gives writers and other communications professionals a powerful tool to connect with their audiences and convey a story in moving and unforgettable ways.
Enjoy Fischer’s glorious maps. I hope they inspire you to come up with even better visualizations for your own publications and documents.
Now it’s your turn: What do you think of Fischer’s maps? Do you use information visualization in your own work? What software tools do you use to take large sets of data and convert them to visual form? Please share your tips, techniques and experiences – thanks! Elizabeth Lexleigh LexPower The Write Ideas