LexPower

Marketing Your Product: Internet Radio Interviews

Posted on: April 4, 2011

Internet Radio Means Global Reach

Do you use internet radio in your marketing strategy? Ever thought about it? It may be worth looking at the thousands of internet radio talk shows that could help you get your message out.

Radio interviews are a dynamite way to get massive exposure that can reach way beyond a local market. So think BIG—think global. Why confine your marketing to one or more local markets when you could be heard all over the world?

There are thousands of internet radio shows on over 10,000 internet radio stations. Some of these are “terrestrial” stations that also offer streaming or podcasts over the internet; others are entirely creatures of the internet.

And these stations all have one thing in common: their talk shows always need new content. Every day, each show has to feed the engine that draws listeners and powers the world of news and information.

World Map of Midwest Irish Internet Radio - Global Reach

Internet radio reaches people all over the world, so why settle for one or a few local markets when your audience is actually global? Internet radio lets you take your message directly to them, wherever they are.

 

Finding Internet Radio Shows

How do you find the shows you would like to be on? Here are two tips:

Audience. Define the target audience for your product, service, or message. You might segment your audience by demographics – age, gender, education, socioeconomics, and so on. Or perhaps it makes more sense for you to classify your audience by interests or lifestyle. Remember that a product intended for one group may also appeal to another, if only as an item to give as a gift. The takeaway here is to analyze your audience very carefully so you don’t overlook a healthy market.

Research. Use the following links to check out the types of talk shows that appeal to your audience. If your topic is kitchen tools and gadgets, for example, you wouldn’t be looking for an interview on a radio show about fashion accessories or gardening. Use specific keywords in your search for shows.

 

Contacting an Internet Radio Show

When you find a show you are interested in, the station or show website will display a Contact tab or menu option. Make a note of the show’s producer or host, including the email address and any other contact information. In most cases, email will be the best way of contacting someone and will also help you keep your lists organized and under control.

When you send an email letter, introduce yourself and let the producer or host know why you are contacting them. Tell them a little about yourself, why you would like to be a guest on their show, and how talking with you will benefit their radio listeners.

Be sure to keep your email lists updated and organized as you continue trying to book yourself on radio shows. You may have to follow up if your initial contact attempt gets no response (and expect that in a few cases you may never get a response to your query).

Continue searching for more contacts, and be persistent in trying to book yourself on shows. Eventually you should get some interviews.

 

So … What Are You Going to Say?

Congratulations! You’ve finally snagged an internet radio interview and now you’re preparing for your guest spot. What are you going to say?

Don’t even think of “winging it.”

Map your outline in such a way that your interview will have a storyline – a beginning, a middle, and an end. What are your key points? What is your overall purpose?

Break your storyline down into topics (speaking points), and create a question to introduce each topic.

Develop each topic by writing out the answer to its question. As you write, your objective is to get your message across by appealing to your audience’s needs and interests.

Remember to time each topic, according to the timelines your contact gave you, so you will be a good guest and not force the host to cut you off mid-sentence when show time is up.

Read everything you have written out loud. If some part of your script sounds odd or just doesn’t seem conversational enough, rewrite it. Edit and rewrite your material until it sounds right, says what you intend to say for your audience, and stays within the timelines you’ve been given.

Email a copy of your question-and-answer storyline to your interviewer well ahead of your interview date.

Now you’re on your way … soon to be a guest on an internet radio talk show. And guess what? You can use the same interview script, or a lightly tweaked version of it, for other guest appearances on shows that play to the same audience. Nice job.

Now it’s your turn: Have you ever been a guest on an internet radio talk show? What was your experience? Share your thoughts and opinions in a comment – thanks! Elizabeth Lexleigh  LexPower  The Write Ideas

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