Business Blogs: How a Corporate Band of Bloggers Can Help You
Face it, your customers don’t want to communicate with your company, they want to talk to you. They want to get personal. Up close. And comfortable. So, how to entice them to pull up a chair, stay a while and get to know you better?
One way of inviting your customers to stay in touch on a regular basis is to assemble a band of employee bloggers to write about their areas of expertise and how what they do relates to and benefits the company’s customers.
For instance, imagine creating a corporate site that showcases multiple employee blogs, all housed under one landing page. In your mind’s eye, can’t you just see your company’s colorful landing page filled with clickable summaries of each blog, a search window, a blog directory and other features that make surfing, searching and reading your company’s blogs easy and interesting? Hey—you could even spice up the mix by adding a few video and multimedia “blogs” as well.
Take a good look around your company. You have departments that specialize in all sorts of business functions, for example: product design and development, data feeds, legal, regulatory, documentation, investor relations, logistics, accounting, shipping, communications, IT, HR, training, and current projects of all sorts—the list of possibilities is as large and varied as the number of companies.
Pull your band of bloggers together, along with an editor and a blogger-in-chief. Give each blogger on the team a byline, and include a headshot and brief biography.
Launch your blog site, and let your customers get to know the people who make your company work.
For more information on biz blogs, you might enjoy these two recent posts: Business Blogs: 9 Tips for Great Results and Business Blogs: Top Reasons Why Your Company Needs One
Now let’s talk: Does your company use a band of employee bloggers to interact with customers online? Do you have any advice for those who might be considering such an approach to business blogs? Tell all right here in your comments! Elizabeth Lexleigh LexPower The Write Ideas