Recently a colleague and I were talking about product promotion. As is so often the case in the world of business, the real issue was how to connect with customers on an ongoing basis and get them more involved with the product and the company. All successful companies are interested in that, because they want to encourage customer loyalty, get feedback on specific products and help build a word-of-mouth campaign about their products.
And what better way to accomplish those objectives than by engaging your customers in conversation?
This is where tweets come into the picture.
What if you decided to embed live Twitter streams in your company’s document pages and then invited your customers to become part of a lively exchange of opinions, feedback, suggestions and idea-sharing?
The more my colleague and I batted around ideas about this, the more I thought about the many ways a tweet stream could benefit everyone involved.
So I decided to poke around the Internet and see what I could find, since I was pretty certain that someone, somewhere, must have already experimented with such a useful tool.
As you might expect, there are companies out there which have already embedded live Twitter streams in their documents. I found a really nice example at ffeathers, a technical writer’s blog written by Sarah Maddox. In her post on embedding Twitter streams in documents, she describes how she integrated Twitter into some of her company’s online documentation.
Although Sarah’s post concerns technical documentation, what she has to say could be applied to all sorts of online business and technology documents: imagine brochures, books, white papers, instruction manuals, marketing documents … and the list goes on.
I think the fusion of dynamic social media like Twitter with more static pages like company documents could usher in a wholly new way of interacting with customers.
Why not offer your customers the immediate gratification of expressing themselves directly to you about your products and services? Why not take advantage of this tool to keep a closer eye on the marketplace? There are so many possibilities …
Now let’s talk: Do you use embedded live Twitter streams in your company’s online documents? Do you use other social media to keep in touch with your customers? If so, what are the results? We’re all ears, so please let us know! And thanks for leaving your comments. Elizabeth Lexleigh LexPower The Write Ideas