How Does Writing Generate Knowledge Value?

Posted on: July 5, 2010

While business writing and technical writing can be used to accomplish many goals, one of their most important purposes is to generate knowledge value.

Writing that offers knowledge value has one or more of the following attributes:

Offers New Value. This is writing that transmits new information: perhaps a new discovery, or a better process for getting a job done, or new scientific knowledge, for example. One of its key characteristics is that it makes us aware of meaningful pattern(s) in sets of data.

Offers Enhanced Value. This writing creates something new by juxtaposing older information in ways that provide new understanding or insight. In mashing up already known content, facts and information, it synthesizes knowledge in an innovative way and provides a fresh perspective.

Solves a Problem. When writing solves a problem, it helps someone to get a job done. Here, I think of the term “job” in a fluid sort of way: task, activity, mission, purpose, venture, goal, interest, endeavor, undertaking. If your readers can use what you write to accomplish something they need or want to do, then what you have written solves a problem for them.

Is Perceived As Useful. If your readers find that your writing offers value and solves problems, they will judge it to be useful to them. A useful piece of writing is a knowledge asset. It has worth and significance beyond the immediate benefit to the reader it helps.

Business, science and technology depend on writing that can generate knowledge value in order to grow and flourish. Workers in these fields know that creating meaning from a constant overflow of information is paramount to success. Meaning is their story; story is the nut of it.

Could we go so far as to say: “Tell a good story and they will come to you”?

As writers, how can we help manage and direct the deluge of data and information to create knowledge value and, thus, meaning? It seems to me that this is one of our key responsibilities – do you agree or not?  Elizabeth Lexleigh  LexPower  The Write Ideas


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