Why Is Good Writing Important?

Posted on: January 20, 2009

The other day I received a note from someone who was of the opinion that “good writing” was not all that important in most areas of business — that people generally know what you mean, even when a document is a little rough around the edges. I beg to differ.

Although a product may seem simple to use and intuitive to its creator, customers often do not feel that way about it. Most products, especially those based in complex technology, desperately need user guides and written instructions to make them truly usable. If those documents are thoughtful and well written, they add value by improving customer satisfaction with the product.

Increased customer satisfaction can translate to favorable word-of-mouth advertising and repeat business. Everybody wins!


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