Posted by: lexpower on: July 13, 2011
Data visualization is becoming the new frontier in content, writing, and communication. In this post, I want to share with you a remarkable type of map. There are your standard, average sorts of maps, and then there are your WOW! amazing, captivating maps. In The World in Tweets and Photos and Infographic of the Day: [...]
Posted by: lexpower on: July 7, 2011
Ah, weasel words. People often use weasel-speak in business to create the impression that they have said something important, meaningful and to the point when, in fact, their claims are ambiguous, their assertions little more than assumptions, and their statements vague and misleading. When you hear weasel-speak, don’t you just want to raise your eyebrows [...]
Posted by: lexpower on: June 10, 2011
asdfl Headline, title, lead, opener – however you refer to it, the headline is the first impression your audience gets. Whether read in a print piece or heard on radio or TV, the headline can spell the difference between success or failure: Is that first impression exciting and attention-grabbing? Does the headline offer useful information [...]
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