Posts Tagged ‘Reviewing Writing’
LexTips: Are You a Trooper or a Trouper?
Posted by: lexpower on: June 15, 2011
Meet two of my pet peeves in word usage: trooper and trouper I am currently on a linguistic rampage about how to distinguish one from the other, because lately I’ve noticed an outbreak of misuse and misunderstanding involving these two words. Whenever I come across such an unfortunate lapse, it causes me to raise one [...]
How to Enhance the Eye Appeal of a Layout
Posted by: lexpower on: June 3, 2010
When you write sales and marketing copy, remember that the layout will affect the readability and eye appeal of your words. Will your text appear online or in print? If you are responsible for the layout as well as the copy, you’ll want to experiment with graphics, colors and typeface. Consider also that you may [...]
Remember the Obvious Details!
Posted by: lexpower on: May 12, 2010
How much copy have you written (and read!) for brochures, direct mail, catalogs, ads, and other marketing literature? The online and print worlds are awash in copy looking to grab your attention, hook your interest, create a need, list the benefits you will enjoy by purchasing the touted product and, finally, asking you for your [...]
