Posts Tagged ‘Reconciling Expectations’
Publications: Thing or Behavior?
Posted by: lexpower on: February 8, 2011
If you started to think about your company’s publications as behaviors instead of things, would such a shift in perspective change the resulting documents? Would your customers respond to your message in a different way? Consider the publications that you and others in your company create—they probably run the gamut, from sales and marketing literature [...]
Ghostwriting: How to Qualify a Ghostwriter
Posted by: lexpower on: November 15, 2010
So you’ve decided to work with a ghostwriter. You’re in good company, as ghosting is one of the best-kept secrets in the worlds of business, publishing and technology. Chances are you know someone who has worked with a ghostwriter. Speeches, books, textbooks, scripts, web content, even social media … you name it, ghostwriters write it. [...]
Business Proposals: The Key to a Winner
Posted by: lexpower on: August 2, 2010
Are your business proposals missing the mark too often? Have you been told they are “nonresponsive”? Although you can encounter many pitfalls and hidden traps in responding to an RFP (Request for Proposal), perhaps the most important is this one: Many companies simply do not meet the requested requirements, as stated in the SOW (Statement [...]
