Posts Tagged ‘Project Requirements’
Publications: Thing or Behavior?
Posted by: lexpower on: February 8, 2011
If you started to think about your company’s publications as behaviors instead of things, would such a shift in perspective change the resulting documents? Would your customers respond to your message in a different way? Consider the publications that you and others in your company create—they probably run the gamut, from sales and marketing literature [...]
Ghostwriting: How to Qualify a Ghostwriter
Posted by: lexpower on: November 15, 2010
So you’ve decided to work with a ghostwriter. You’re in good company, as ghosting is one of the best-kept secrets in the worlds of business, publishing and technology. Chances are you know someone who has worked with a ghostwriter. Speeches, books, textbooks, scripts, web content, even social media … you name it, ghostwriters write it. [...]
