Posts Tagged ‘Editing’
LexTips: Are You a Trooper or a Trouper?
Posted by: lexpower on: June 15, 2011
Meet two of my pet peeves in word usage: trooper and trouper I am currently on a linguistic rampage about how to distinguish one from the other, because lately I’ve noticed an outbreak of misuse and misunderstanding involving these two words. Whenever I come across such an unfortunate lapse, it causes me to raise one [...]
Remember the Obvious Details!
Posted by: lexpower on: May 12, 2010
How much copy have you written (and read!) for brochures, direct mail, catalogs, ads, and other marketing literature? The online and print worlds are awash in copy looking to grab your attention, hook your interest, create a need, list the benefits you will enjoy by purchasing the touted product and, finally, asking you for your [...]
Read Your Words Aloud
Posted by: lexpower on: March 29, 2010
At the very moment you think your document is ready for your audience, stop. Don’t send it or publish it just yet. There is one final step in the writing process that you should take, the step that can elevate your message above the rest and help your document command the attention of your readers. [...]
