Posts Tagged ‘Customer’
Publications: Thing or Behavior?
Posted by: lexpower on: February 8, 2011
If you started to think about your company’s publications as behaviors instead of things, would such a shift in perspective change the resulting documents? Would your customers respond to your message in a different way? Consider the publications that you and others in your company create—they probably run the gamut, from sales and marketing literature [...]
Why Is Good Writing Important?
Posted by: lexpower on: January 20, 2009
The other day I received a note from someone who was of the opinion that “good writing” was not all that important in most areas of business — that people generally know what you mean, even when a document is a little rough around the edges. I beg to differ. Although a product may seem [...]
Tags: Advertising, Business, Customer, Sales, Technical, Technology, The Write Ideas, Word Power, Writing
Books: Shopping versus Buying and the Closing of Borders
Posted by: lexpower on: July 26, 2011
How many wonderful books have you stumbled upon while browsing in your favorite bookstore? Books you decided you couldn’t live without. Books you would never have found if you hadn’t been able to roam and wander and poke about among the overflowing tables, bins, stacks, bookcases and displays. Books that attracted your attention because of [...]