Posts Tagged ‘Books’
Books: Some Thoughts on Offline Marketing
Posted by: lexpower on: March 10, 2011
- In: Marketing | Planning
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In one of my online discussion groups, someone recently asked what sort of successful offline strategies for book promotion published authors have used. I’ve adapted part of my response for this post and hope that if you are a published author you’ll share one or two of your successful offline strategies for marketing your book. [...]
Books: Shopping versus Buying and the Closing of Borders
Posted by: lexpower on: July 26, 2011
How many wonderful books have you stumbled upon while browsing in your favorite bookstore? Books you decided you couldn’t live without. Books you would never have found if you hadn’t been able to roam and wander and poke about among the overflowing tables, bins, stacks, bookcases and displays. Books that attracted your attention because of [...]