LexPower

Posts Tagged ‘Articles

How to Create Headlines That Work: 4 Sure-Fire Tips

Posted by: lexpower on: June 10, 2011

asdfl Headline, title, lead, opener – however you refer to it, the headline is the first impression your audience gets. Whether read in a print piece or heard on radio or TV, the headline can spell the difference between success or failure: Is that first impression exciting and attention-grabbing? Does the headline offer useful information [...]

Books: Some Thoughts on Offline Marketing

Posted by: lexpower on: March 10, 2011

In one of my online discussion groups, someone recently asked what sort of successful offline strategies for book promotion published authors have used. I’ve adapted part of my response for this post and hope that if you are a published author you’ll share one or two of your successful offline strategies for marketing your book. [...]

How to Describe an Oil-Well Blowout

Posted by: lexpower on: June 17, 2010

The deep-water oil-well blowout in the Gulf of Mexico continues to blast out miles-long plumes of unmitigated disaster. Slimes of black and rusty oil, toxic bursts of methane and jets of volatile organics geyser outward, exploding, spurting, surging, leaping from the wellhead. This defective, uncontrollable wellhead spews a cataclysmic onslaught that befouls the sea, the [...]


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