Posts Tagged ‘Advertising’
How to Avoid Weasel Words
Posted by: lexpower on: July 7, 2011
Ah, weasel words. People often use weasel-speak in business to create the impression that they have said something important, meaningful and to the point when, in fact, their claims are ambiguous, their assertions little more than assumptions, and their statements vague and misleading. When you hear weasel-speak, don’t you just want to raise your eyebrows [...]
How to Create Headlines That Work: 4 Sure-Fire Tips
Posted by: lexpower on: June 10, 2011
asdfl Headline, title, lead, opener – however you refer to it, the headline is the first impression your audience gets. Whether read in a print piece or heard on radio or TV, the headline can spell the difference between success or failure: Is that first impression exciting and attention-grabbing? Does the headline offer useful information [...]
Books: A New Way to Market?
Posted by: lexpower on: May 17, 2011
- In: Marketing | Multimedia | Planning | Social Media | Tools
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Just a few years ago, who would have thought the subject of book publishing and marketing could have become as contentious and sometimes rancorous as it has these days? Authors, agents, publishers and readers tussle over which is preferable: digital or traditional (print) publishing … and lately it seems that the trend is swinging toward [...]
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